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商品編號： 9-607-016 出版日期： 2006/09/01 作者姓名： Beyersdorfer, Daniela;Austin, Robert D. 商品類別： Operations management 商品規格： 24p 再版日期： 2007/09/05 地域： Denmark 產業： CAD CAM software;Apparel accessories;Computers & electronics 個案年度： 2006 - 2006
商品敘述：
A successful company, recognized worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen ""design driven innovation"" process, that works very differently than many companies'' product development processes, but allows this company to produce very high profit margin products that retain their margins for a very long time in an industry in which products come and go very quickly. The case helps students understand processes and practices that support the creation of highly differentiated products. It also deals with issues of change in an already successful context, and of managing highly creative staff who are vital to a company''s business model.
涵蓋領域：
Collaborative innovation;International R&D;Patents;Innovation;Change management;Managing professionals;Creativity;Product development;Design;Product differentiation;Diversification;Production;CAD
相關資料：
Case Teaching Note, (5-609-110), 7p, by Robert D. Austin
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